Introduction
Hitch, an all-in-one digital HELOC lender, sought a modern, scalable solution to streamline and optimize its underwriting process. To achieve this, Hitch partnered with LendAPI, leveraging its Decision Engine and Rules Studio to implement complex HELOC underwriting rules with speed and precision. This case study explores how LendAPI’s platform empowered Hitch to build, test, and deploy sophisticated underwriting models efficiently.
Why Hitch Chose LendAPI
Hitch needed a robust, flexible, and API-driven decisioning platform that could:
Support complex underwriting rules with an intuitive visual interface.
Scale rapidly to process a high volume of transactions.
Seamlessly integrate into their existing lending infrastructure.
Enable fast deployment for beta testing and product iteration.
LendAPI stood out as the ideal partner due to its low-code Rules Studio and enterprise-grade Decision Engine, which allow lenders to visually configure underwriting rules without needing deep technical expertise. Moreover, LendAPI’s modular approach enabled Hitch to adopt specific components—such as the Rules Studio, Decision Engine, and Pricing Engine—without overhauling its existing tech stack.
Implementation & Results
Getting started with LendAPI was simple. Hitch’s CEO, William Schoeffler, was able to set up an account quickly and collaborate with LendAPI’s engineering team to integrate custom underwriting rules into Hitch’s lending platform.
William Schoeffler, CEO of Hitch:
“LendAPI’s Rules Studio made it incredibly easy to build and customize our HELOC underwriting models. The intuitive interface allows us to visually configure complex decisioning rules and instantly deploy them via API. This level of flexibility and ease of integration has been a game changer for our operations.”
Within weeks, Hitch successfully built and tested its underwriting models, leveraging LendAPI’s powerful Decision Engine, which executes millions of transactions per day with unparalleled speed and accuracy.
Timothy Li, Co-Founder & CEO of LendAPI:
“We designed LendAPI to empower fintech innovators like Hitch. From the moment William signed up, our team worked closely with him to ensure a smooth onboarding experience. With just a few API calls, Hitch was able to configure complex pricing and underwriting rules, enabling them to beta test their HELOC product faster than ever.”
The Future of Digital HELOCs with LendAPI
Hitch exemplifies LendAPI’s ideal customer—a fintech lender that can leverage the entire LendAPI platform to launch products from scratch or select specific components like the Rules Studio, Decision Engine, and Pricing Engine to bring offerings to market with unmatched speed and precision.
By using LendAPI, Hitch has successfully built a scalable, AI-driven HELOC lending model that simplifies underwriting while ensuring compliance and risk management. This partnership demonstrates how fintech lenders can achieve rapid deployment, high-performance decisioning, and effortless rule customization with LendAPI.
Ready to Power Your Lending Innovation?
LendAPI is revolutionizing how fintech companies build and scale lending products. Whether you’re launching a new financial product or enhancing existing decisioning workflows, our platform offers the tools, scalability, and ease of integration you need to succeed.
Contact Us today to see how LendAPI can help your lending business grow.
