I can’t ask for a better start to 2025. We all have a ton of 1:1 meetings set up with banks, fintechs, investors and new friends. We can’t wait to get into one of the biggest shows in FinTech this week! Kay, John and I will be scouting for new opportunities.

If you want to book a meeting with us, please see our calendar invites:

• Schedule a meeting with Tim: Meeting Link

• Schedule a meeting with John: Meeting Link

• Schedule a meeting with Kay: Meeting Link  

See ya’ll in Las Vegas!

Let’s review our progress this past week. We launched two important parts of our offering. First, I want to introduce you all to our Embedded Finance capabilities. Embedded finance is taking over the world and there are some obvious first movers such as Affirm and Snap Finance. However, their business models contradict the needs of the small business owners.

These small business owners need flexibility, protection for their customers from both from data security and financing activity’s perspective. Many of these small businesses whether its online or have physical presence were financing their clients before the arrival of Affirm.

Some of them had lending licenses such as Retail Installment Contract licenses and local banks were backing these small businesses to finance their product and services. With our Embedded Finance capabilities, these small businesses whether it's online or with physical locations can offer embedded finance to their customers again.

LendAPI offers an embedded application flow embedded within the client’s online or instore website as a checkout function. It will underwrite and generate offers from collection payments to financing structures. It will also connect to banks that are willing to finance these products and services. These small business owners can finally take back their financing function and own the entire process again without having to pay hefty technology fees and losing their customers and build a strong brand.

So check out our new embedded financing functionality today.

We will also start to offer native KYC products. We can help lenders to verify their applicant’s identity with our native data offerings. No longer will lenders have to sign up with a separate service provider, pay a large minimum monthly fees or a long multi-year commitment. Head on over to our website and check out our new KYC products along with our previously announced KYB products.

LendAPI Partner Podcast

We have another episode with the FinTech Podcaster himself Peter Renton. I met Peter a few times last year and recently caught up with him in person in Florida and we had a great chat reminiscing about our times together when he hosted the LendIT and FinTech Nexus conferences. Peter is working with a ton of new fintech companies to organize private events. Check out Peter’s story on our Partner Podcast website. And please enjoy the latest episode: 

LendAPI Partner Podcast with Peter Renton, Founder of Renton & Co.

LendAPI Academy

We have some amazing new Academy episodes for you guys as well. We now have over 30 hours of watch time on our YouTube channel.

Here are some episodes for you to watch:

• LendAPI Product Builder Overview: Tabs & Contracts

• LendAPI Product Builder: How to Test Your Product After Build

LendAPI FinTech Marketplace

We continue to celebrate new members joining our FinTech Marketplace. This week we published a blog all about Payroll and Banking Transaction CashFlow Analytics companies. Take a look at these group of amazing fintech companies in the forefront of bank account, payroll verification as well as cashflow analytics.

LendAPI FinTech 200 – The Future of Bank and Payroll Verification

LendAPI Career

We have Engineering, Marketing, Sales positions for immediately starting. These jobs are listed right here on our career page. If you are interested, please email your resume, repo to info@lendapi.com. We have positions here in the US, LatAm as well as India. 

LendAPI Platform Release - v2.7.9

Overall Platform Enhancements

Product Studio

• We added more flexibility for you to change the color, font and size of the back button. This will further customize the look at feel of the application process, whether it’s desktop, mobile or embedded experience.

• We also made some updates to the Payments Widget and made it more customizable and with a better UI look and feel.

• We also made some updates to the OTP (One Time Password) screens where the look and feel can be customized to match with the other screens and make the look and feel a lot more consistent.

• We also made some updates to the Multi-Offer widget to be more consistent with the rest of the pages.

• We also updated the Waiting Spinner and the Calendar Selector to match with the client’s Product Theme choices.

Embedded Finance 

• We made a few changes where the child iframe is listening to the parent iframe especially when it comes to sizing of the embedded finance experience built from the Product Studio.

• The PDF contract display is now switched to HTML contract display to be more responsive to the mobile and embedded flow.

Enterprise CRM Integration

• We updated our Application API to take advantage of other enterprise systems updating the application status. For example, if there are additional tasks being done on the client’s enterprise system such as Salesforce, LendAPI can take in the additional pieces of information from Salesforce and update the application status.

ValidiFi

• We added ValidiFi as part of the lead buy and fraud detection plug-in. This is now available for everyone on the platform to use.

Answers, Etc.

• We made enhancements to our integration with Answers, Etc. LMS to support new clients.

Chirp

• We made a few enhancements to our Webhook for Chirp to send in tokens for LendAPI clients to further process the additional information. 

Errata

• We fixed an issue with the Google Analytics widget, especially when the widget is loaded on the very first page of the application process.

• We fixed a 403 error with the new fonts we deployed last week for the Product Studio.

• We fixed a few issues on the Application Detail page and the Edit button on the Application Details page.

• We fixed some issues relating to toggling between Sandbox and Production environment.

• We fixed an issue with a client unable to get past the OTP sign up process. 

• We also fixed Plaid’s create token link which was failing. 

In other News

You may notice that we didn’t release our Rules Studio 2.0 as promised. There’s a reason, we need to resolve some last minute issues with a key client and make sure they can launch their new product by the end of the month. We deferred our Rules Studio 2.0 release for the following week.

However, the new Rules Studio is in our QA and Demo environment, and we would love to show it to you next week.

About LendAPI

LendAPI launches your financial products instantly. Follow us on Linkedin, X, YouTube, and check out our Decision Engine, Product Studio, Embedded Financing Widget, Marketplace, Academy, Podcast, Capital and our Weekly Newsletter.