What is the LendAPI Podcast?

The LendAPI Podcast is a platform where our marketplace partners, clients, and friends can share their journeys, their innovations, and the "why" behind their work.

With over 200 marketplace partners, 20% of whom are also integration partners. LendAPI fosters a diverse and vibrant community. Each of our partners brings a unique perspective to the table, and this podcast provides an avenue to spotlight their stories.

Each episode will feature thought leaders from our marketplace partners, exploring their products, services, customer experiences, and product roadmaps. Our goal is to enhance the already thriving LendAPI Marketplace and contribute to the growth of the broader fintech community.

What’s the Podcast Format?

• Duration: Episodes will run for 5 to 10 minutes, depending on the topic.

• Topics: Guests will discuss the top use cases for their products and services, share favorite customer stories, and highlight how their solutions address critical customer pain points.

• Style: The podcast will have a conversational tone, making it accessible and engaging for all listeners.

• Availability: Episodes will be available on popular platforms like Apple Podcasts, Spotify, YouTube, and more.

How to Get Involved

If you’re part of the LendAPI Marketplace, you’re invited to join Rutger for an episode at your convenience. Simply reach out to Rutger directly or connect with any LendAPI team member. You can email us at info@lendapi.com or sign up using this forum.

Not yet a marketplace partner? No problem! Joining the marketplace is completely free. Contact us at info@lendapi.com, and we’ll get you started.

When Does It Launch?

The first episode of the LendAPI Podcast will air in January 2025, featuring exciting guests already lined up to share their insights with Rutger.

About Rutger van Faassen

Rutger van Faassen is a renowned thought leader and influencer at the crossroads of consumer finance and technology. With a passion for connecting fintechs, banks, and credit unions with innovative solution providers, Rutger has established himself as a trusted advisor, dynamic podcast host, and sought-after speaker.

As a results-driven strategic consumer banking executive, Rutger brings extensive experience in business intelligence, price optimization, and retail banking within the global financial services industry. His innovative approach consistently tackles new challenges, driving industry transformation through cutting-edge insights and actionable recommendations.

Rutger is a practice leader and product developer at a fintech startup, specializing in SaaS price optimization platforms. From navigating complex sales opportunities using Miller Heiman's Strategic Selling methodology to overseeing solution implementations, he ensures ongoing customer success through data-driven strategies and continuous improvement.

Known for his powerful analytical and problem-solving skills, Rutger is a skilled communicator, confident presenter, and regular contributor to media discussions on retail financial services trends. His active interest in emerging technologies, such as AI, blockchain, crypto, and embedded finance, underscores his commitment to identifying future trends and applying innovative solutions to consumer financial services.

Beyond his professional achievements, Rutger is a passionate mentor and coach, fostering open dialogue and promoting diversity of thought within teams. His engaging storytelling and networking prowess consistently create collaborations that deliver value beyond expectations.

Rutger is also the creator of the popular “What’d I Miss” newsletter, sharing weekly industry insights and earning the honorary title of “Information Banker,” bestowed by his daughter.

Learn more about Rutger’s work and connect with him on LinkedIn: https://www.linkedin.com/in/informationbanker/

About LendAPI

LendAPI is the premier digital onboarding platform for banks, offering an integrated suite of tools including Product Studio, Rules Studio, Pricing Engine, Integration Marketplace, and Variable Studio. These tools work seamlessly together, enabling banks and fintechs to launch products with just a few clicks.

Follow us on Linkedin, X, YouTube, Substack,, and our upcoming LendAPI Podcast. Check out our latest platform updates with the LendAPI v2.5.4 Platform Video and our Techstars Demo Pitch!